London’s KOKO teams up with Coca-Cola for new studio offering free time to rising artists

London’s legendary KOKO venue has teamed up with Coca-Cola for a new studio that offers free studio time to rising artists.

The Camden spot announced the new partnership on Thursday (February 6), which will include the Coca-Cola Recording Studio, situated within the House of KOKO.

Opening on March 10, it will serve as “a full-time creative home for up-and-coming artists”, offering free studio time and resources. Select artists will also be invited to play on one of KOKO’s stages.

KOKO Studios managing director Seb Croft has said: “As a long-standing, independent venue, KOKO has always taken risks, supporting new talent because we believe in them even when others may not. This partnership with the iconic Coca-Cola brand is particularly rewarding, as it enables us to help artists in a way that we have never done before.”

Emerging music has a new home…
🎤 @CocaCola_GB x @KOKOLondon = The Coca-Cola Recording Studio at #TheHouseofKOKO – where artists create, record & perform.
🎟️The Coca-Cola Box – VIP access to live shows.

Download the @CocaCola app & enter to win: https://t.co/M8KA9VolbI pic.twitter.com/aDja3UA5hA

— KOKO Culture (@KOKOLondon) February 6, 2025

“Having such a dynamic platform in one building, where artists can create, record and perform will allow an exciting new era of creativity for KOKO.”

The partnership will also introduce the exclusive Coca-Cola Box in the KOKO Theatre, which will offer the chance to win elevated concert experiences, as well as queue jump access and premium viewing for over 250 shows per year at the venue.

In 2022, KOKO reopened as a “state-of-the-art live music venue spanning 50,000 square feet, with ambitions to deliver an unrivalled experience for live music fans”.

It had been shut in 2019 for a planned £70million refurbishment, but suffered a number of major setbacks, including a fire breaking out in January 2020 and then the long-term effects of the COVID-19 pandemic.

Among the new features of the restored KOKO are its high-spec broadcasting, recording and livestreaming capabilities, as well as a four-storey extension which houses the KOKO Studio.

“After three long and epic years of construction and restoration, I’m excited to announce that we will be returning KOKO to the musicians, artists and fans next spring with a beautifully restored theatre and live music offering that will hopefully be a truly unique and unparalleled experience for everyone coming through the doors,” CEO and founder Olly Bengough said at the time.

“We are as committed as ever to protect our 120 year cultural legacy and to support the next generation of musicians and London’s dynamic and ever growing music scene.”