There’s a line somewhere in Kush K’s latest single, “Winning” that captures what sets him apart: “There’s no time for fake friends, only time for me to win.” Kush K is building a lane where triumph is earned, not just claimed.
Coming off the momentum of “Making Moves” and “I Know,” the Melbourne-based rapper and producer is entering a new phase—less about proving himself and more about staking his claim. With “Winning,” Kush K isn’t just reflecting on personal success; he’s drawing a line in the sand between surviving and thriving. If The Revelations, his 2024 debut album, was the beginning of his story, “Winning” is the victorious second act—and it sounds like he’s just getting started.
What stands out about “Winning” is how clean and straightforward it is. Kush K sticks to what he does best: strong vocals, crisp beats, and lyrics that feel like personal reminders to keep going. There’s nothing extra — just a solid track that works whether you’re starting your day or celebrating a win.
“Winning“ addresses haters, self-doubt, community pressure, and the bittersweet realization that personal success often comes at the cost of losing people along the way. There’s a maturity here, a clarity of vision that echoes through the entire song. It’s rap as therapy, but also as testimony.
Kush K’s passion isn’t limited to music. His love for fashion bleeds into his aesthetic, each music video styled like a runway with grit. He cites Virgil Abloh as a major influence, and it shows. His visuals are confident, curated, and never out of sync with the music. Even downtime is strategic—fast cars, beautiful sights, and solitude are all part of the creative process.
“Winning“ may sound like a self-contained anthem of success, but it’s also a mirror. It reflects the work ethic, ambition, and complexity of an artist who’s been counted out and still managed to climb. Kush K’s clarity is his greatest weapon. He’s not just winning. He’s reminding you that you can, too.
Listen to “Winning” and watch the music video below:
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