Juicy J is leaving nothing open to interpretation with “F-k Columbia Records,” a diss track that directly attacks his label and its executives.
Early Saturday morning (Feb. 29), the rapper shared the track and a few choice words about it on social media. In addition to posting a video of him dancing along to the song on Instagram, he took to Twitter to repeatedly call out Columbia and say that “they treat me like backwash” in spite of the two decades he’s spent on the label’s roster.
On his Instagram story, he proceeded to single out Columbia’s Chairman and CEO, Ron Perry, and EVP and co-head of A&R, Imran Majid, telling his followers “DON’T SIGN WITH THESE PEOPLE. F-K EM!” (Billboard has reached out to a Columbia Records representative for comment.)
The track itself features Prince in two instances: a photo of the late artist with “SLAVE” written on his cheek serves as the single’s artwork, and Juicy J also works in audio from Prince’s speech at the 2000 Soul Train Awards, where he spoke out against the “game” of the music industry and encouraged fellow artists to turn away from contracts. “As long as you’re signed to a contract, you’re going to take a minority share of the winnings,” Prince said. “A select few of us will do well. The majority will not.”
In addition to the track, Juicy J threatened to leak his whole album.
Listen to “F-k Columbia Records” below.
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