The LP could land the third-biggest streaming week ever.
J. Cole’s new album, KOD, which is already on course for a No. 1 debut on the Billboard 200 chart, is also set to secure 2018’s biggest streaming week for an album.
According to industry forecasters, the effort could see its songs generate perhaps 320 million on-demand audio streams in the week ending April 26. That would give it not just the biggest week 2018, but also the third-biggest week ever.
KOD would trail only the debut frames Kendrick Lamar’s DAMN. (340.6 million on-demand audio streams its tracks in the week ending April 20, 2017, according to Nielsen Music) and Drake’s More Life (384.8 million in the week ending March 30, 2017).
KOD is likely to start atop the Billboard 200 with, perhaps, according to prognosticators, between 375,000 to 385,000 equivalent album units earned in the week ending April 26.
As previously reported, KOD is on track to surpass Justin Timberlake’s Man the Woods for the biggest week 2018. Woods debuted at No. 1 with 293,000 units earned in the week ending Feb. 8. KOD would also log the biggest week for any album since Taylor Swift’s reputation bowed atop the list with 1.24 million units earned in the week ending Nov. 16, 2017.