“Hit This” bursts with a bold, playful energy that immediately commands attention. With its flirtatious tone and unapologetic vibe, the track invites listeners to embrace their confidence and sexuality. We sat down with Alexandra Beck, the artist behind the song, to dive into the story behind its creation, the creative process, and what inspired such an uninhibited, daring anthem. From a chance encounter after months of lockdown to exploring her own open and free expression, Alexandra Beck opens up about how “Hit This” became a confident declaration of both self-expression and sensuality. Join us as we explore the journey behind this sultry new release.
A rising Dance-Pop singer-songwriter from Saskatchewan, Canada, now based in Los Angeles, Alexandra Beck draws inspiration from icons like Usher, Beyoncé, and Michael Jackson. Known for her captivating performances at venues such as Lincoln Center and The Viper Room, Beck combines vulnerability with fierce energy in her music. With her first publishing deal signed in 2022, she’s quickly becoming a force in the Pop-R&B scene.
“Hit This” has such confident, playful energy. Can you share the story behind the song’s creation and what inspired you to explore such a flirtatious theme?
There was this man I used to work with at a bar, and there had always been this insane sexual chemistry between us (but I got laid off from that spot and nothing ever happened). Fast forward to the first night out/first night of the bars allowed in Vancouver post-covid. That night I ran into the man I used to work with, and he invited my friends and me back to his for the afterparty. A sex-obsessed girl who hadn’t had her fix in months finally got what she wanted—and who she wanted.
I guess I’ve always been the most openly sexual person of my friends (my college friends said I was.) I think it was because I was such a sheltered teenager that this type of narrative comes as such a natural release. I love beautiful men being my muses for my art 🙂
Your background in dance clearly influences the rhythm and flow of the song. How do you merge your choreography vision with your music creation process?
Thank you so much! I feel like because I have danced most of my life, I always have a rhythm in me/a beat in my head even when there are no instruments or beats played. Because of this & my dance background, I feel like I’m naturally gifted at hearing melodies and writing songs completely acapella.
I’m not a choreographer, but I have danced my whole life, so I do have a pretty good sense of what each dance teacher/choreographer has a strength for when choosing who to pick to choreograph my music video. This song is sexy and feminine and sassy—and if you know anything about Marissa Heart, that’s exactly her.
What kind of vibe or feeling do you want listeners to experience when they hear “Hit This”?
I want my listeners to feel sexy, like they are that bitch, and they are going to get what they want tonight. Life is your oyster, so make it that way. Take every opportunity. Enjoy that man tonight, revel in your successes, and at the same time, love the sexy side of yourself. A woman can be smart and sexual, and that’s exactly what I aim to deliver with my music.
I want them to be impressed by my musicianship & songwriting. I want them to see a triple threat in me—a woman who can write a hit song, can sing it, and can dance it. I am a powerful woman who won’t be stopped, but aims to inspire other women to be the most badass & smart versions of themselves.
Is there a specific lyric or moment in the track that stands out to you as particularly fun or reflective of the song’s playful energy?
Yes! The final lyric of Pre 2. “Heard that you’re a pilot—can you take me on a flight? Take me to that high.” The guy I wrote this song about also was an Air Canada pilot, and for me that was a particularly sexy detail about him. I love this lyric—we really played with it in the music video too. We used these shoulder stands with the 3 of us dancers doing splits in the air in a circle to emulate an airplane engine. I was also singing in a higher falsetto portion of my range to really give that illusion more of “being on a flight.”
Of all the steps involved in creating “Hit This”—from writing to recording to envisioning the live performance—what part was the most enjoyable for you?
This is probably a tie for the day I wrote the song and the day I shot the music video. There is no feeling like writing a song that feels like a hit, and that’s how I felt with this one. The feeling is like as good as or better than sex.
Shoot day for the music video was insane. It was unlike anything I’ve ever experienced thus far in my life. It was my first full-length music video shoot. But I had 2 backup dancers who are my close friends—Tati Gonzalez and Carolina Li. We were in a rain room in DTLA dancing some sexy heels choreography by my beloved dance instructor and mindset mentor, Marissa Heart. The day was a dream come true and might be one of the best days of my life so far.
Your training with Marissa Heart, known for working with some of the biggest names in the industry. How has her mentorship shaped your growth as a performer, particularly in terms of stage presence and choreography?
Marissa is such an incredible person inside out. She is such a passionate person who deeply cares for everyone and everything her path crosses. Her whole mentality as a dance teacher is so different; she believes in setting the standard very high by giving us the most complex routines every week, and she executes them flawlessly (like this is what it should look like if done right).
Unlike the traditional dance teacher, she does not nitpick all the things that we are doing wrong. Instead of nitpicking, she sets the standard high, but then tells us we are beautiful, amazing, and totally capable of executing the whole routine. That we are going to nail the choreo. Her positive support is what makes us all shine and believe in ourselves more. I have seen drastic improvement in my stage confidence and quality of moment since I started training with her in April 2023, because of this supportive, uplifting, safe environment I have become a part of. She has unlocked a side in me as a dancer & performer I didn’t know was possible.
Being in LA is absolutely incredible if you are a dancer—there is nothing like the training out here. You really are dancing with the best of the best if you go to classes here. And the heels choreography is so specific to this city. Growing up in Canada, I did all the styles—ballet, jazz, hiphop, lyrical, pointe, etc.—but we didn’t have heels. I think heels are my favorite—the style feels so sexy, mature, feel good, and feminine.
You’ve performed at iconic venues like Lincoln Center and The Bitter End. Looking back, what’s been your most memorable performance, and what made it stand out for you?
Definitely singing at the Lincoln Center is my most memorable performance to date. I sang at the iconic venue in NYC to a sold-out crowd of 2500 people. I was Matt Sallee of the Pentatonix backup singer, and I got to sing a solo.
My 2nd most favorite performance was an acoustic set the first time I sang the Viper Room last fall. I sang some Rihanna and some of my own songs, and all my friends were there. It felt like I was just singing to a living room of my best friends. I felt at ease, and everyone was cheering me on, singing along, and laughing with me. Some live performances like these are just such a beautiful picture in time that you can’t necessarily get back.
Do you have any quirky habits or rituals that help you get ready for a performance?
I do way too many weird vocal warmups. Like an hr of La Ga’s, N slides, and phrases like “see these seas seem green in the spring.” Any shit that annoys the neighbors or your family members will do. I practice and sleep a lot, that’s why my voice always sounds good. Also, when I have a show or an important recording session coming up, I try not to drink for at least 2 weeks before.
With everything you’ve accomplished so far, what continues to fuel your drive? How do you stay motivated during challenging moments in the industry?
I have written songs that I know in my bones are hits—they just haven’t been heard by the right people yet. No matter what trends or people tell artists what we “should be doing,” I know the way I’m doing things is right for me. Also, I know I have a special gift, and it would be a shame to put my gift to waste because I got impatient or listened to something hurtful someone else said.
When you reflect on your journey, what’s one key lesson you’ve learned that has helped you grow, both personally and as an artist?
Mentors, industry folk, and other people in general are great people with great advice, but at some point I need to branch out, be a big girl, and make decisions for myself without another single soul’s approval. Honestly, I’ve had mentors in the past who don’t really care about my artistic vision but have a lot to say, as well as ones that don’t give enough constructive feedback.
I guess this really translates into life outside of music too. I really have learned to take others’ opinions with a grain of salt this year. If someone doesn’t like me, the way I do life, or my music, it’s not my problem; it’s theirs. I’ve always been a good person to everyone, and I expect the same in return if you want to be in my life.
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